When you see an ADN motorcycle helmet with graphics, you probably don’t know who is behind that design. It’s not an in-house department, it’s not an advertising agency and it’s not artificial intelligence. It is SL Grafics — a studio specialising in helmet design based in Amersfoort, the Netherlands, which has been creating graphics for some of the most recognised riders in world motorsport since 2007.
Their designs appear on several models in the ADN motorcycle helmet range — and in the paddocks of the world championship.
Who is SL Grafics
SL Grafics was founded in 2007 with a very specific goal: to design and paint motorcycle helmets to competition standard. Not decorative helmets. Real helmets, for real riders, in real conditions.
In nearly two decades of work they have produced more than 3,500 helmets — from private commissions to projects for teams competing in the most demanding categories in world motorsport. Their portfolio includes riders from MotoGP, World Superbikes and Formula 2. Among their most recent work in 2025 are the helmets of Aleix Espargaró, Joan Mir and Jorge Navarro — names that any motorsport fan will recognise immediately.
Their speciality is the combination of high-level graphic design and hand-painting technique — every project goes through a digital proposal before touching the helmet, and the final result is always a one-of-a-kind piece.
What a MotoGP rider and an ADN helmet have in common
The answer is more straightforward than it might seem: the same design studio.
ADN Helmets works with SL Grafics to develop the graphics for its special-edition models. The same team that creates the helmets you see in the world championship paddocks designs the graphics on some of the ADN models available at adn-helmets.com.
This is not a marketing claim. It is a genuine collaboration between a Spanish helmet brand and one of Europe’s leading studios in the sector.
Which ADN models feature SL Grafics design
Not all ADN models carry SL Grafics graphics — solid colours are the brand’s own designs. The models with SL Grafics collaboration are those with special graphics:
ADN Stelvio — Fury and Warmup graphics
The reference full-face in the range. The Fury versions (Black Grey Bronze, Black Grey Red, Black Grey Yellow, Yellow Red) and Warmup versions (Grey Neon Pink, Grey White, Grey Yellow) carry graphics designed by SL Grafics. A full-face helmet with an integrated sun visor, Pinlock ready and ECE 22.06 homologation — with the same competition graphic language you would find on a £500 helmet from another brand.
ADN Audace — Pulsar and Tourer graphics
The modular in the range. The Pulsar and Tourer versions carry SL Grafics graphics on a modular helmet with an integrated sun visor, Pinlock ready and ECE 22.06 P homologation. The same designer-led graphics applied to the most versatile format in the ADN range.
ADN Duale Dakar — special edition
The most extreme example of the collaboration. The ADN Duale Dakar is a limited-edition version of the adventure modular in the range, with four exclusive graphics inspired by the most demanding rally in the world: Atacama Chalk, Moon Grey, Mojave Desert Stone and Sahara Sand. SL Grafics design, ECE 22.06 P/J homologation and a removable peak for trail use.
This is not a catalogue helmet. It is a statement of intent.
Why this matters to you
When you buy a helmet with graphics designed by SL Grafics — whether from a premium brand at £400 or from ADN — you are paying for the same standard of design. The difference lies in the shell material and the brand heritage behind it. The quality of the graphic design is the same.
Most helmets with graphics in the mid-market carry generic designs produced in series. ADN helmets with special graphics carry designs developed by a studio that works for the best riders in the world. That difference is not immediately visible — but it is felt.
Design as part of ADN’s DNA
The brand name is no coincidence. ADN — as in deoxyribonucleic acid — is what defines something from within. For ADN Helmets, design is not an aesthetic add-on to a technical helmet. It is part of what the helmet is.
The collaboration with SL Grafics is the most concrete way of making that argument real: we don’t design helmets and then add colour. We bring in the best designers in the sector so that the result is consistent with what the brand represents.
Explore the full ADN Helmets range and discover which SL Grafics designs appeal to you most.
